This Privacy Policy explains how The Fife Arms Hotel collects, uses and protects personal information when you use our website, contact the hotel or make an enquiry or booking.
The Fife Arms Hotel is located in Turriff, Aberdeenshire. Our website address is www.fifearms.com.
For the purposes of this Privacy Policy, “we”, “us” and “our” refer to The Fife Arms Hotel, The Square, Turriff, Aberdeenshire, AB53 4AE.
If you have any questions about this Privacy Policy or how we handle personal information, please contact us using the details below.
Email: stay@fifearms.com
Telephone: 01888 563124
We may collect personal information when you contact the hotel, complete a website enquiry form, make a booking, stay with us, dine with us or otherwise interact with the hotel.
This may include your name, contact details, booking details, enquiry details, payment or billing information, dietary requirements, accessibility requirements, business or company details, and any other information you choose to provide.
If you complete a contact form on our website, we collect the information you provide so that we can respond to your enquiry. This may include your name, email address, telephone number, subject and message.
Website form submissions may also collect technical information such as your IP address, browser type and submission time for security, spam prevention and website administration.
When you make an accommodation booking through our website, you may be redirected to or use our booking engine provided by CloudBeds. Information entered during the booking process is used to manage your reservation, communicate with you, process payments where applicable, and provide hotel services.
CloudBeds may process booking information on our behalf and may also operate its own privacy terms. Please review the information shown during the booking process before submitting your details.
Where payment is required, payment information may be handled by our payment or booking service providers. We do not knowingly store full payment card details on the public website.
Payment and transaction records may be retained where needed for accounting, tax, legal, fraud prevention and business administration purposes.
If you contact us about dining, private events, meetings, corporate accommodation or longer stays, we may collect information needed to respond to your request and manage your booking or enquiry.
If you provide information about allergies, dietary requirements, accessibility needs or similar special requirements, we will use this information only where needed to provide the requested service and support your visit.
We may use personal information to:
We only use personal information where we have a lawful basis to do so. Depending on the circumstances, this may include processing information because it is necessary for a booking or contract, required by law, in our legitimate interests as a hotel business, or based on your consent.
Where we rely on consent, you can withdraw that consent at any time, although this will not affect processing already carried out before consent was withdrawn.
Our website may use cookies and similar technologies to support core website functions, improve performance, measure website use and support embedded content or third-party services.
Essential cookies may be required for the website to work properly. Non-essential cookies, such as analytics or marketing cookies, should only be used where consent is required and has been given.
You can usually manage or block cookies through your browser settings. Some parts of the website may not work properly if essential cookies are disabled.
We may use website analytics tools to help us understand how visitors use the website, which pages are visited and how the site can be improved. Analytics tools may collect technical information such as device type, browser, approximate location, pages visited and time spent on the site.
If analytics cookies or similar tracking technologies are used, they should be managed through the site’s cookie consent settings where required.
Pages on this website may include embedded content or links to third-party websites, such as maps, videos, booking tools, review platforms or local attraction websites.
Embedded content from third-party websites may behave as though you visited that third-party website directly. These services may collect data, use cookies or monitor your interaction with the embedded content according to their own privacy policies.
We may share personal information with trusted service providers where needed to operate the hotel and website. This may include booking technology providers, payment processors, email providers, website hosting providers, IT support providers, professional advisers, accountants and legal or regulatory bodies where required.
We only share information where there is a valid reason to do so and expect our service providers to handle personal information securely and lawfully.
Some service providers may process information outside the UK. Where this happens, we expect appropriate safeguards to be in place to protect personal information in accordance with applicable data protection law.
We keep personal information only for as long as reasonably necessary for the purpose it was collected, including to manage bookings, provide services, respond to enquiries, comply with legal obligations, maintain financial records, resolve disputes and protect the business.
Retention periods may vary depending on the type of information and the reason it is held.
We take reasonable steps to protect personal information from unauthorised access, loss, misuse, alteration or disclosure. However, no website or email system can be guaranteed to be completely secure.
Under data protection law, you may have rights in relation to your personal information. These may include the right to request access to your personal information, ask for inaccurate information to be corrected, request erasure, restrict processing, object to processing, and request data portability in certain circumstances.
To exercise your rights, please contact us using the details provided in this policy. We may need to verify your identity before responding to a request.
If you are unhappy with how we handle your personal information, please contact us first so that we can try to resolve the issue.
You also have the right to raise a concern with the UK Information Commissioner’s Office.
We may update this Privacy Policy from time to time. Any updates will be published on this page.
Last reviewed: June 2026.
